The "7-minute rule" in website design
The " 7-minute rule" in website design As a website designer, you want to make sure that your designs engage and captivate your audience. But how much time do you have to do this? It turns out, you have less than 7 minutes. That's right, the average amount of time a user spends on a website is less than 7 minutes. In this time, it's important to make a lasting impression and keep the user engaged. Here are some tips on how to do just that. Understand the Brain As designers, we need to understand how the brain works when it comes to viewing a website. People have three brains: the new brain, the mid-brain, and the old brain. The new brain is responsible for consciousness, reasoning, and logic. The mid-brain is responsible for emotions. And the old brain is used for survival. When designing a website, it's important to consider these three brains and how they interact with the design. Use Faces and Sound People are hard-wired to pay attention to faces, so using face...
